What Are Gross Rating Points And How To Calculate It?
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What is Gross Rating Point (GRP) & How to calculate it? - Mix With Marketing
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Gross Rating Point (GRP) é um fator de medição da TV aberta para avaliação da audiência. Para se obter o GRP, isto é, o somatório das audiência, é necessário estipular quais variáveis? -
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What is a GRP, or gross rating point?
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